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Michael Smouha

PM @jawbone where he focuses on improving population health by crafting experiences that leverage group dynamics of competition, encouragement and comparison. Previously was @cisco, a marketing strategy guy and founder of a digital music startup. Reach out to @mikesmouha to learn more about group wellness.

UP for Groups - The Jawbone Blog

Inspiring Behavior Change at the Group Level

If you’re managing a team, company or organization, you – like many other team leaders and HR professionals – are likely trying to inspire healthier behaviors within your group. Increasingly, we see companies investing in healthier food options, organizing lunch-hour walks and subsidizing gym memberships and wellness perks. While these investments are well-intentioned, how can we know if they’re effective? Can we measure the collective lifestyle improvements across a team?