Last month I was asked to comment on a Quora question on how the Apple Watch would impact the wearables market. In my post, I explained that we welcomed them to the table, but that it’s really important to be clear on the what is meant by the ‘wearables market’.
I wanted to provide a bit more explanation into how we at Jawbone see the market segmenting today. The guiding principle for us is about how people wear things. And by ‘things’, I don’t mean tech. I mean everyday clothing and fashion. The first point is an obvious one: we all wear clothes, jewelry and accessories in different ways. Some people wear a watch, some wear jewelery, and others wear both. Nobody wants to look exactly like the person next to them on the subway, or be ‘that guy’ wearing the same shirt as someone else at a party. People like variety—and personalization. Second, what we wear at any moment changes based on the activities we have planned for the day. It may even change multiple times in a day. (more…)More