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Laura Borel

Laura is a Product Manager for Jawbone where she focuses on Nutrition and Weight Management for the UP system. She manages all nutrition aspects for the UP app to build ground breaking user experience.

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Helping You Eat Better With UP® + Yummly

Since joining Jawbone in 2013, I have been on a mission to help people meet their weight goals and be more informed about food and nutrition so that they can make healthy and balanced choices. We have made great strides with features like the Food Score, which helps our community quickly assess the healthiness of the item on a scale of 1 to 10. Similarly, we have added partners to the UP ecosystem that make it easier to log food while providing actionable guidance.

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Nutrition as a Design Problem: The Food Score

A majority of Americans think eating healthier is more complex than filing their taxes. A Nielsen’s study shows that 59% of consumers have difficulty understanding nutritional facts on food packaging.

Twenty years ago, the FDA mandated comprehensive nutritional labels be placed on virtually every food package sold in stores. Yet rather than improving nutrition, the two decades since have coincided with the explosion of the obesity epidemic. (more…)

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