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Yves Behar

Yves Béhar is a design entrepreneur who believes that holistic product, digital, and brand design are cornerstones of any business. He is the founder and CEO of fuseproject, an integrated design and branding firm established in 1999, Chief Creative Officer at Jawbone, and co-founder of August, the next-generation home entry system. Béhar has collaborated with such companies as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada, and Nivea, garnering over 200 awards. He believes that design should be a force for positive social and environmental change, and his work on One Laptop Per Child and See Better to Learn Better have made him the only designer to be honored with two INDEX Awards, as well as a Top 25 Visionary by TIME Magazine.


Crafting Wearability: A Marriage of Beauty and Engineering

At Jawbone, our mission is simple: Beauty + Engineering in service of a Better Life. Jawbone has paved the way for technology that does not look or feel like tech. We believe in our mission of artfully crafted experiences; its written into the very bones of our manifesto and its pillars, which we call the Jawbone 6.


We create experiences

That are seamless, beautiful, magical and delightful.

Everything we do—

from a single human interaction

to a product for millions of customers

—is crafted with pride and attention to detail

This makes our work as covetable as it is essential.


Introducing UP2 - The Elegant Successor to UP24

UP2 – The Elegant Successor to UP24

Wearable technology is transforming dramatically. We are seeing numerous iterations of wearables, from large displays encased in plastic to watch-like technology on the wrist.  In thinking about the convergence of this technology with new form factors, we approach our design work at Jawbone uniquely, with a focus on style and all-day, 24/7 wear. To achieve this with UP2 we focused on three main priorities.



UP3: The design story

Since we launched UP three years ago, fitness and sleep tracking have been transformed from a niche activity to an everyday experience for millions of UP users.

From the outset, we have tried to create a different kind of wearable, and it is no accident that Jawbone is widely recognized as a company that takes design seriously. Jawbone’s founder, Hosain Rahman, has always highly valued great design work and in partnership with him—including more than a decade of work—we have produced a range of products that we are hugely proud of. (more…)