At Jawbone, our mission is simple: Beauty + Engineering in service of a Better Life. Jawbone has paved the way for technology that does not look or feel like tech. We believe in our mission of artfully crafted experiences; its written into the very bones of our manifesto and its pillars, which we call the Jawbone 6.
We create experiences
That are seamless, beautiful, magical and delightful.
Everything we do—
from a single human interaction
to a product for millions of customers
—is crafted with pride and attention to detail
This makes our work as covetable as it is essential.
So why do we design differently? We believe that if you are focused on overall health, including sleep and activity, the marriage of tech and fashion shouldn’t look like tech or fashion, but something new, something inspired and unique—something you would love to wear.
Delivering on these principles is not easy. It takes time, commitment, invention; this combined with great engineering and never attempted manufacturing methods has led to a new collection of UP2 and UP3 offerings.
UP2, already the slimmest and lightest wearable on the market, has been reimagined with a new style strap, making it look even smaller on the wrist. The rope-like TPSIV rubber band with a polished metal hook is a new style that is extraordinarily comfortable and graceful. The open strap gives more breathability on the wrist, while looking complimentary next to a watch or jewelry.
In line with our philosophy that technology should be discreet, UP2 doesn’t take over the wrist, instead it lives harmoniously with different fashion accessories and can be paired to the user’s individual taste.
The curved aluminum top shields are laser etched with delicate patterns that reflect the mood of the color choices: concentric rings for the gold, purple and turquoise finishes, circular crossings for champagne and beige tones, cross-hatched for gunmetal and black, diagonal striations for silver.
For the new UP3 collection, the focus is colors and patterns unequalled in wearables. Turquoise, deep blue, ruby red, champagne, silver and gunmetal are new, sophisticated colors that expand personal customization to Jawbone’s full product line.
Design is about taking an idea to its most pure expression. Over the years with UP, we have relentlessly pursued the craft of wearability. This is why we are working with metals when the rest of wearable manufacturers are pursuing cheaper plastic options. The aluminum and stainless steel have inherent structural properties that result in smaller material thickness, which helps us reduce the final size of our UP2 and UP3. Our metals also have visual properties that colored plastic cannot achieve.
As we’ve discussed in the past, wearability – size, style and comfort – ultimately are the deciding factor for wearables today, with functionality being critical to the primary use case. UP2, UP3 and UP4 introduce a completely different approach to wearable technology, with the attention to detail that brings consumer electronics one step closer to jewelry. All this, combined with our intelligent UP App (recently voted best fitness app for iOS and Android) makes UP the ultimate choice for those who want to live better in style.
We judge our design work in the streets and on the wrists of our users: does it resemble a cheap gadget bought at an electronic store? Does it look like it could have come from a jewelry or fashion boutique? If you take a close look, if you live with the product day and night, those answers should come easy. A company can boast the best technology in the world, but if the device that you wear on your body doesn’t feel comfortable or desirable to wear, even the best technology can become moot.
At Jawbone, we relentlessly pursue the craft of wearability. The new UP2 and UP3 are a whole new way of thinking about wearable technology, with the attention to detail that takes consumer electronics to a new universe of taste and fashion.