Valentines Day_Jawbone Blog

Valentine’s Day

Boxes of chocolate overwhelming drugstores can only mean one thing. It’s Valentine’s Day! Whether cupid’s arrow points squarely at your heart, or whether you see February 14th as a strange day proliferated with chalk-tasting heart-shaped candy, it’s certainly a day that celebrates the finest in life: food.

Picture yourself at that trendy downtown restaurant. There are candles on the table. A single red rose sits in a crystal vase. You’re all dressed up and staring into your special someone’s eyes. First, order drinks. The UP community prefers vino. They log 124% more wine and 529% more champagne on Valentine’s Day.

Now that you’re more relaxed, move on to the main course. The UP community logs 55% more steak and 142% more oysters on Valentine’s Day. Hello, aphrodisiac.

Women log 3% less garlic on Valentine’s Day, clearly aiming for a post-dinner kiss. Men log 37% more. Way to go, bros. And, for Lady and the Tramp fans everywhere, men log 20% more spaghetti. Women log 4% less.

Evidence shows that love is also about comfort. The UP community logs 71% more pizza and 60% more beer on Valentine’s Day. Those are the true lovers.

The biggest Valentine’s Day trend? Dessert. 88% more UP wearers opted for cake and 377% more ate cupcakes. And on Valentine’s Day chocolate is almost required. Men logged 25% more chocolate and women logged 39% more.

That covers drinks, dinner, dessert and chocolate. Now, lean in closer. You never know where the night will lead.

Lady and the Tramp


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About The Author

Brian Wilt

Brian leads an engineering team building personalized health insights and coaching. At Jawbone, he makes data human. He coaches kids volleyball. He earned his PhD studying neuroscience and applied physics at Stanford (go Card), and before that, high-energy physics at CERN and MIT. Follow him @brianwilt.