Last Updated: February 21, 2013

AliphCom dba Jawbone ("Jawbone") respects the privacy of the visitors to the Site. This Jawbone Privacy Policy (the "Privacy Policy") is intended to inform you of our policies and practices regarding the collection, use and disclosure of any personal information.

Personal information we collect on our websites and in our applications are sent to our servers and may be processed by us in the United States where laws regarding processing of personal information may be less stringent than the laws in your country.

Information We Collect

Our Site

We collect the following information you provide to us on our site: Your first and last name, email address, postal addresses, password if you create a MyTalk account, and payment information if you purchase a product on our site.

We automatically collect the following information on our site:

Your Internet protocol address ("IP address"), browser type, domain names, access times, and operating system. We also use cookies and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit and the information for which you searched and which you viewed. This type of information is collected to make our products and services more useful to you. In some of our emails to you, we will use a "click-through URL" to make your experience as easy as possible. When you click on one of these URLs, our web server detects that you clicked on the link from your email before arriving at your destination website. Tracking click-throughs helps us determine your interest in particular topics and helps us measure the effectiveness of our customer communications.

Cookies are small pieces of information that a web site sends to your computer's hard drive while you are viewing a web site. We may use both session Cookies (which expire when you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on the Site. Persistent Cookies can be removed by following Internet browser help file directions. If you choose to disable Cookies, some areas of the site may not work properly.


We collect the following information you provide us when you use the UP service: Your first and last name, photo, gender, height, weight, and date of birth. You can also upload your address book and Facebook contacts to our servers or through email address lookup so we can help you find friends using UP. Other information you may choose to input include what you eat and drink, your mood, and your activities. We translate what you eat and drink into information about calories and nutrition you consume.

When you synch with the UP mobile app, we collect the following information your band collects about you whenever you wear it: Detailed physical information based on monitoring your micromovements, including when you are asleep, when you are awake, when you are idle, and your activity intensity and duration. This data is translated into information such as your sleep patterns, calories you burn, and your trends and progress. This information can also reveal certain health conditions you may have. Your band stores up to nine months of data at a time.

We also collect your precise location data when you use our UP mobile app along with other data that we normally collect through our mobile applications described in the app usage data section below.

Jawbone Companion App

When you use the Jawbone Companion app we connect with and upload to our servers the address book and calendar on your device along with other data that we normally collect through our mobile apps described in the app usage data section below.

App Usage and Device Data

When you use our apps we collect information about your device, including your device type, manufacturer, model, and operating system; your device ID; and the version of your app. We also collect information about how you use the app and interact with the pages and features and a time stamped log of data exchanges.

Personal Information We Get From Other Sources

We may get Personal Information about you from other sources. We may add this information to the information we have already collected from you in order to improve the products and services we provide.

Use of Information

Jawbone uses your information to provide and deliver products and services you request; personalize your experience and customize content, marketing, and recommendations; respond to requests that you make, provide you with customer service, send you press releases, general informative announcements, and promotional information about us or our products, or to aid us in serving you better; and protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

Sharing of Information

When you use UP, your name and profile image is publicly searchable in the UP directory. We use the email address you register with the UP service and match it with information other people upload from their address books, Facebook contacts or through email address lookup. If there is a match, we share with that person that you are an UP user and allow them to invite you to connect to be part of their UP team. If you choose to be part of an UP team or add people to your UP team, you choose the UP information you wish to share with your team. Be thoughtful of your own privacy needs as you choose what you share and with whom.

We may share your personal information with your consent.

We may share your Information with third parties to provide services on our behalf such as to process payments, or to store information collected through our site, app, and services.

We may share information with a parent company, subsidiaries, joint ventures, or other companies under common control with us.

We may share your personal information for the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.

We may disclose your personal information to (a) comply with relevant laws, regulartory requirements and to respond to lawful requests, court orders, and legal process; (b) to protect and defend the rights or property of us or third parties, including enforcing agreements, policies, and terms of use; (c) in an emergency, including to protect the safety of our employees or any person, or (d) in connection with investigating and preventing fraud.

Choices about Your Information

You can opt-out of promotion emails from us by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below). If you opt-out, we may still send you non-marketing e-mails including e-mails about your accounts and our business dealings with you.

You may send requests about personal information to our contact information below. You can request to change contact choices and marketing choices and to update or change your personal information.

UP Choices You can choose general types of information you share with friends you add to your UP team by going to Setting>Privacy and Sharing. You can also hide or show individual posts from the posts detail screen. You can delete any activity or sleep tracked in the UP band via the Help screen in the UP app. You can erase band data by going to Settings>Erase Band Data. Performing a hard reset of the band will also erase all data from your band.

Security of Your Information

We use commercially reasonable efforts to help protect your personal information from unauthorized access, use, or disclosure.

Even though we have taken steps to protect your personal information, you should know that neither we nor any company can fully eliminate security risks.

Contact Us

Should you have any questions or concerns regarding this privacy policy, please contact us at

Privacy Policy Updates

This privacy policy may be updated from time to time. When we do we will change the last updated date above to let you know we made a change.